No place for unethical marketing
In marketing anything goes, think some people, but it’s not really true, or rather, it doesn’t help business at all. The public is not happy about mega corporations making their kids fall in love with bad habits or basically turn them into mindless consumers, but with black marketing techniques some businesses use, it is impossible to get the reputation of big business back to respectable. Many businesses break all possible laws of both legality and basic common sense to get what they want. This does not help at all those businessmen who build their empires on mutual trust with the consumers and always put ethics, not profits, first. This should be the rule of every business, big or small, especially in a world of stark social imbalance and global problems affecting us every day. Yet many companies come out with their black marketing strategies all the time. Just look at the way baby formula is aggressively pushed on consumers around the world. The minute the baby is born there are ladies in hospital rooms with ‘presents’ – bags full of formula samples, baby teas, baby juices – the stuff that is addictive to the child at the stage when all he should be getting is the mother’s milk. This is illegal yet it’s going on all the time and people lose faith in marketing. In order to stop this all businessmen should speak out about black methods in business and take action against them.